Deja Vu

Déjà vu is that feeling when you arrive in a place you have never visited before, and it seems familiar to you. It gives you the feeling of nostalgia when you revisit a place full of unforgettable memories.

People often take it as a sign from above and beyond telling them something about the place, maybe linked to their life before. For some believe it's the result of watching familiar scenarios in TV commercials or movies.

What really happens is what I leave to you... people have varied perception and way of interpreting a situation.

Jamais Vu

The opposite of Deja Vu is Jamais Vu. When you visit a familiar place, it feels like the first visit. Or when you say a familiar word multiple times, it sounds weird.

It gives the illusion of a memory loss, a sort of amnesia where you lose a fragment of memory due to certain head injuries, heavy blood loss, or extreme trauma. Psychological change is one of the major reasons behind Jamais vu.

People often take it lightly since it feels normal to not remember something of less priority, or memories from your childhood since it's been too long. We blame it to our age and the detachment we had with the particular place, person or incident. 

*Special Treat*

Do check out the "Jamais Vu" album by the powerful trio of BTS: Kim Seokjin 김석진 (Jin 진), Jung Hoseok 정호석 (J-Hope 제이홉 /Hobi 호비) and Jeon Jungkook 전정국 (kookie).

Today, I am going to list out the 11 heart melting dialogues (also check out the article here) from the iconic most romantic movie of the era, Titanic which was released in the year 1997 (when many of us couldn't watch the PG13 movie *internal scream*).

The movie Titanic, otherwise known as the 'unsinkable ship' or the 'ship of dreams', starred Kate Winslet (as Rose DeWitt Bukater) and Lionardo DeCaprio (as Jack Dawson) and was directed by James Camron.

1. "It Was The Ship Of Dreams."  --Rose DeWitt Bukater

The captain and other officers on board were truly heartbroken to see the ship sink, but more than that, the Titanic was a promise of hope, safety, and innovation. When Rose is older, she insists that to truly understand the scope of the story, listeners must understand what the Titanic symbolized.

2. "I Saw My Whole Life As If I'd Already Lived It."   --Rose DeWitt Bukater

"An endless parade of parties and cotillions, yachts and polo matches. Always the same narrow people, the same mindless chatter. I felt like I was standing at a great precipice with no one to pull me back, no who cared or even noticed."

3.  "You Jump, I Jump."  --Jack Dawson

When Jack first meets Rose, he tells her that if she jumps off the ship, he will, too. Towards the end of the film, Rose leaps from one of the rescue boats so that she can return to the ship and be with Jack. He asks her why she did it, crying and repeating that she's "so stupid" while he embraces her and kisses her.

4. "... I Feel I'm Standing In The Middle Of A Crowded Room, Screaming At The Top Of My Lungs, And No One Even Looks Up."   --Rose DeWitt Bukater

Rose seems to have it all — wealth, education, a fiancé, family, privilege — but she still feels sorry for herself. Interestingly, Jack doesn't think that she's entitled or being precious but sympathizes with her.

He listens to her problems and takes her seriously because her feelings are still valid. She explains how it feels to be who she is, and how all she wants to do is escape her suffocating identity. 

5. "Rose, You're No Picnic. You're A Spoiled Little Brat, Even."   --Jack Dawson

Even though everything on the Titanic is glamorized and made to seem shinier than it is, Jack sees the real Rose when nobody else does.

Being a peasant himself, he sees rich people as spoiled, and he's not wrong about Rose. But despite his view, he still loves her, and she still loves him even after he says it.

6. "When You Got Nothing, You Got Nothing To Lose."   --Jack Dawson

Jack Dawson only ever gets onto the ship by chance — he wins a ticket, which he later says is the best thing that ever happened to him, even if it does end up getting him killed.

However, Jack's lack of wealth means that he can live a very carefree life. He always lives in the moment, which is something Rose desperately wants, and it's part of why she's so attracted to him.

7. "I'd Rather Be His Whore Than Your Wife." --Rose DeWitt Bukater

Rose has spent so long dreading the future that she wants to live in the present — if only for a few moments or days — with a person whose company she enjoys. She even has the guts to speak her thoughts to Cal's face.

She chooses Jack despite his low social standing and lack of wealth.

8. "That Fire That I Love About You, Rose, That Fire Is Gonna Burn Out."   --Jack Dawson

Though Rose may feel secure in her life, she certainly doesn't feel happy. Her older version even says that she was "screaming" on the inside.

Jack can see right through her façade, too. When she's with him, she's loud and vibrant and headstrong. He tells her that if she goes on living the way she does, she will become trapped in that rigid lifestyle forever.

9. "You're Gonna Die An Old, Old Lady, Warm In Her Bed."   --Jack Dawson

The last part of the film is painstakingly drawn out, with Rose holding onto dear life and Jack in the water. Even though he's the one in the freezing ocean, he keeps whispering to her, trying to reassure her as she holds his hands.

They're both losing hope, and Rose voices her concerns, but Jack refuses to believe her. He asserts that they're going to make it out alive, even though the situation is dire and doesn't show any signs of improving. This quote really speaks to Jack's optimism, which he's shown throughout the film and displays here in his darkest moment.

10. "I Figure Life's A Gift And I Don't Intend On Wasting It."   --Jack Dawson

"I got everything I need here right here with me. I got air in my lungs, a few blank sheets of paper. I mean, I love waking up in the morning not knowing what's gonna happen or, who I am gonna meet, where I am gonna windup. Just the other night I was sleeping under a bridge and now here I am on the grandest ship in the world having a champagne with you fine people. I figured life's a gift and I don't intend on wasting it. You don't know what hand you are gonna get dealt next. You learn to take life as it comes at you...to make each day count."

Despite Jack's lower social standing, he has a lot of wisdom to offer. One night, when he has dinner with Rose's family, he explains the philosophy behind his way of living.

11. "I'll Never Let Go, Jack."   --Rose DeWitt Bukater

One of the most memorable quotes of the film comes in the final scene when the pair is holding onto a plank of wood. The ship is wrecked and sunk by this point, and the floating survivors are waiting for someone to come and rescue them.

Rose starts saying her goodbyes to Jack, but he insists that they're not done yet. However, not long afterward, he starts saying his goodbyes. He makes Rose promise that she'll survive and never let go of that promise.

Comment down to point out your favourite line from this iconic movie...

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Easy money is no money, said who?

Now you have an easy way to earn where by spending just a few thousand rupees monthly can make you a *crorepati* in couple of years...!!

You read it right! Keep reading below and you will find out how!!

According to an article published by Zee News on 06th November 2021, they have mentioned about an age old scheme launched by the Post Office in the form of Public Provident Fund (also known as PPF in short) where you can invest your hard earned money in a risk free way and earn a decent percentage of interest amount. Which is way more safer as compared to other investment ideas such as mutual funds and the stock markets.

PPF is a government programme hence, you can be sure that you will get a good return on your investment. These post office savings plans have maturities ranging from one to fifteen years.

Let's talk about this Public Provident Fund (PPF) in detail, if you have a long-term investment strategy.

What is a Public Provident Fund (PPF)?

As per an article published by cleartax.com (they have a pdf option for download too, click here), Public Provident Fund (PPF) scheme is a long term investment option that offers an attractive rate of interest and returns on the amount invested. The interest earned and the returns are not taxable under Income Tax. One has to open a PPF account under this scheme and the amount deposited during a year will be claimed under section 80C deductions.

PPF- An age old Scheme launched by the Post Office

This post office savings scheme offers a 7.1 percent annual compounding interest rate. This scheme has a 15-year maturity, but it can be extended for another 5 years after that. You can carry the fund forward if you don't need it at the end of the 15-year period. You will get greater compounding benefits as a result of this. 

The maximum amount that can be placed in this saving scheme is Rs 1.50 lakh each year. Instead of depositing Rs 1.50 lakh once a year, you can make monthly deposits of Rs 12500.

The interest and maturity income earned in this account is tax-free.

On an investment of Rs 22.5 lakh in the savings scheme, you will receive Rs 18 lakh in interest.

For better understanding, here is the breakdown of the maturity amount that you will receive:

Maturity: 15 years

Monthly investment: Rs 12,500

1 year Investment: Rs 1.50 lakh

Total investment in 15 years: Rs 22.50 lakh

Annual Interest rate: 7.1 percent

Maturity amount: Rs 40.70 lakh

Interest benefit: Rs 18.20 lakh

If you deposit Rs 12,500 for 25 years

Monthly Investment: Rs 12,500

Total Investment in a year: Rs 1.50 lakh

Total Investment in 25 years: Rs 37.50 lakh

Annual Interest Rate: 7.1 percent

Maturity Amount: Rs 1.03 crore

Interest Benefit: Rs 62.50 lakh

So, what are you waiting for? Visit your neares post office and open a PPF scheme to secure your retirement right from this day.

Kuch to samajhdaari ka kaam karlo 2021 khatam hone se pehle...

Stay tuned to read more interesting news with us!!

Relationships are like Taj Mahal. Everybody will wonder how Beautiful it is, but nobody can understand how difficult it was to build.

Stay tuned...we will be back with more interesting facts!!

Yet another marketing term!

Okay let’s be honest whenever we hear the term ‘Marketing’ we think about the beautiful Yami Gautam in ‘Fair & Lovely’ is now ‘Glow & Lovely’ ad or ‘2x stronger hair because you are worth it’, so and so. Now a question arises, when the base is same in all kinds of marketing then, why is there a need for hordes of names to confuse us? Well, just as we need names to identify different kinds of dishes made from a single ingredient, say Popcorn is a corn but, it popped so got its name Popcorn, similarly names are provided based on different areas of application.

For e.g. while watching a daily soap on TV, an ad plays showing the unique features of a Water purifier and how it can save us from drinking unhealthy, bacterial water until now. This is a type of Television Marketing, an offline category of Digital Marketing.

So, the term Digital Marketing is a form of Marketing used to promote the features of a product or service, the only difference is with the application. First, we need to know about how it all started. The first use of Digital Marketing lies way back in the 1896, no it’s not a mistake in numbers! Digital Marketing is way older than you think!

It was when Guglielmo Marconi first demonstrated a ‘Public Transmission of Wireless Signals”.

This guy invented the RADIO! It didn’t take the creators long to realize that they can monetize it.

Now, we will look into more professional definition provided by Wikipedia, “Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, mobile phones and other digital media and platforms to promote products and services.” But here’s the catch, Digital Marketing is not limited to internet and online based digital technologies only (we will discuss them later in the article).

Let’s dig deeper into the two major kinds of Digital Marketing with real life examples.

First goes the Online Digital Marketing type that requires an internet connection and a suitable device to connect.

Another example- 

Savita is a full-time employee at an IT firm, working 5 days a week from 9-6pm. She lives alone in a rented flat, cooks her own meals and enjoys being an independent woman. Living on her own, she is a little bit picky on her expenses, which is absolutely normal for her group of people. It was her routine to check the online shopping platforms on her way home to kill the traveling boredom. She logged into one of the biggest online shopping (e-commerce) platform, Myntra and saw some beautiful winter collections. She browsed for a while but, the price range didn’t interest her to ‘make the purchase’. However, she added the dress to her ‘Private Wishlist's in hope of getting it later in case the price drops (you know the end of season sale, festive sale, garage sale, blah..blah..blah!). She really wanted to buy that ‘one puffer black hooded jacket’ but, the price was too high for her, she used to check her wish-list to see if there’s any sale going on. She even looked for other platforms but, couldn’t get the desired brand in the price range. There were times when she used to get recommendations on winter fashion trends on YouTube or on Facebook or Instagram (Myntra page with the price label of the ‘Puffer Black Hooded Jacket’ along with other items from her wish-list or recent searches with a buy now option). Days went by and she stopped looking at the jacket and indulged herself with her work, suddenly around noon, she got a text message from Myntra,

Special 10% Discount Up to Rs.500!!

On Purchase above 2000 | Valid between 6pm-10pm | Hurry!!!

She checked her wish-list, the price was now Rs.1800 after the discount with free delivery but, she thought to wait for better discounts. A week went by, and she got another ‘Push notification’ from the Myntra that read,

!!! FLAT 50% OFF!!!

Redefining Epic offers | Drop everything and shop on!

Choose from over 10k Styles | Till Midnight only, Hurry!!

She checked the time at it was 10:34 pm, she had only one and a half hour left. She immediately opened the app, went o her wish-list and it showed- ‘Hurry, only 3 left!’ that made her panic so, she hurried to add in the cart then click on ‘Buy Now’. She got the necessary details and made the payment, received the confirmation message after some time.

She experienced the few of the following categories of Online Digital Marketing:

1. Search engine optimization (SEO) - a process of optimizing your content to show up as a top result in a search engine for a certain keyword. Have you noticed while browsing through your Facebook/Instagram/simple google search, you see ads of that same 'chic black puffer jacket' you were searching for in a shopping app?
2. Search engine marketing (SEM) – promoting websites by increasing their visibility in search engine result pages majorly through paid advertising/channels.
3. Content marketing - creating, publishing, and distributing contents in the form of words, for a certain segment of audience online.
4. Social Media Marketing (SMM) – promoting products or services over social media platforms, which includes e-posters across Facebook, Instagram, YouTube, Pinterest, Snapchat, Twitter, Reddit, Quora, LinkedIn, etc.
5. Pay-per-click advertising (PPC) – advertisers have to pay each time their ad is clicked.
6. Affiliate marketing – a kind of partnership between two physical entities to promote a product or a service in exchange of rewards or commissions.
7. Email marketing – sending a mass commercial message which typically involves an advertisement or requesting for a donation from a certain group of people, over the email.

Second goes the Offline Digital Marketing type that only requires a digital media to perform the task. The 4 big categories of Offline Digital Marketing are:

1. Enhanced offline marketing- upgraded existing marketing type. For e.g. light emitting diodes (LED) at the Times Square, New York, have enhanced the traditional billboards. Other examples would be the use of digital menus provided at the restaurants or eating outlets.

2. Radio marketing- advertising a product/ service at the beginning of shows (Since social media is a hot marketing tool these days, it wouldn’t be hard to find a local radio station nearby to get on a show, be interviewed or crack a deal with them. Also don’t forget to get sponsorships for a prime airtime possible).

3. Television marketing is like “baa” of the famous Smriti Irani daily soap- ‘Kyunki Saas Bhi Kabhi Bahu Thi’, who never agrees to rest even when the 6^th generation is there. The Water Purifier ad explained above would be the best example of this type.

4. Phone marketing- over 80% of internet users’ stream through their smart phones as compared to the desktop or laptop. Cold calling is used by companies to directly reach out to their customer base whether existing or new and it still helps in securing a good number of connections.

1. Increasing brand loyalty and driving online sales.

2. Targeted audience can be reached in a cost-effective and measurable way.

3. A hassle-free use of technology for reaching a large pool of people.

4. The ease of application anytime, anywhere at your comfort.

5. Full control over the customer base for increased customer satisfaction. 

Don't be a dumb chap, upgrade yourself with the time. We have plenty of resources and platforms to gobble up the data from. Some restaurants are hiring "Yellow Robot Waiters" while others are still stuck with manual bills! Create a food for your mind and think, "Do we really know what Marketing stands for?"